GTM engineering, on subscriptionService as a Software.SaaS sold you a login. We ship you the work.
The CRM updates, tickets, handoffs and renewal flags your calls promised, engineered into your own stack and shipped every week. Nothing customer-facing goes out without your yes.
The trust and execution layer for GTM agents.
Six lines of work that ship inside the tools your team already runs, and the layer that makes an agent safe to let near a customer. Alongside, the system they run in: every stage, every tool, one approval line.
- 01
Post-call execution
Every commitment from a call becomes the CRM update, the ticket and the recap, drafted for a one-click yes.
✓ opp updated → Salesforce14:36✓ ticket filed → Jira14:37✓ recap drafted → Gmail14:38 - 02
CRM hygiene
Three records for one person become one, matched on what is actually unique, without overwriting your master data.
✓ 3 records → 1 · matched on phone✓ duplicates merged → HubSpot✓ required fields enforced - 03
Sales-to-CS handoffs
The package a CSM needs on day one, assembled from the calls, the thread and the CRM, not from the AE’s memory.
✓ handoff pack assembled · 4 stakeholders✓ 3 promises sourced to calls✓ kickoff booked → day 3 - 04
Follow-ups and outbound
Replies routed, sequences fed, meetings booked into the calendar and the CRM, with a human on every send.
✓ reply routed · meeting bookedThu 11:00✓ contact + opp created → HubSpot✓ follow-up scheduled · approved - 05
Renewal risk
Ticket volume, usage and sentiment read weekly, so risk is flagged and worked months before the churn call.
✓ renewal risk flagged → HubSpot90 days✓ owner nudged → Slack✓ save play drafted · awaiting yes - 06
Onboarding
The first 90 days run as a tracked sequence: kickoff, milestones, nudges, and the day-30 check against what was sold.
✓ milestones tracked · day 22 / 90✓ go-live nudge → Gmail✓ day-30 check vs. what was sold
- T1
Approval line
Nothing customer-facing ships until a named human says yes. One queue, one click, edit or reject.
drafted · credit $1,200 → Brooksawaiting yes ········14:40APPROVED14:41 - T2
Receipt on every write
Who approved, what changed, how to undo it. Logged, reversible, kept.
✓ write logged · who · what · when✓ undo path recorded✓ reversible · 30 days - T3
Scoped identity
Its own login, least privilege, no admin scopes. Revoke it in one place.
✓ own identity · least privilege✓ no admin scopes · no billing✓ revoked in one place
One call in, finished work out
Bijliride had three systems that disagreed about who its customers were. Paying riders were being cold-called. That stopped in week one.
Result on one engagement. Your numbers depend on your stack and starting point.
| What shipped | Where | Day | |
|---|---|---|---|
| Sources matched on phone | Backend | D1 | ✓ |
| One record per person | Backend | D2 | ✓ |
| Riders off call lists | Dialer | D3 | ✓ |
| Call outcomes → follow-ups | Sheet | D4 | ✓ |
| Every write logged | Audit | D5 | ✓ |
The call ends. The promises scatter.
Reps say things on calls that nobody writes down. Three tools hold three versions of the same customer. The AI agent you tried had no approval gate, so it stayed in the sandbox. Here is the same week, twice.
Notes in a doc nobody reopens
The opp stage updated on Friday, from memory
The ticket promised on the call, never filed
A CSM who starts the account from zero
An agent with admin scopes and no receipt
Commitments captured before the call ends
The opp updated the same hour, with your yes
The ticket filed, linked to the promise
A handoff pack sourced to the calls
An agent on its own login, every write reversible
- 01CallZoom, Gong, a support ticket, an inbox, a sheet.
- 02CaptureEvery commitment, who owes it, by when.
- 03ProposeThe plan per tool, drafted, not fired.
- 04ApproveA named human says yes, edits, or rejects.
- 05ReceiptSalesforce, Jira, Gmail, Slack. Logged. Reversible.
Bring your own model.
The intelligence is swappable. The engineering around it is ASTRA.
We engineer and maintain your acquisition, expansion, and infrastructure. AI-first and agentic, no hype.
Every action an agent takes, and every approval you give, leaves an audit trail. Nothing is a black box: you can debug it, and you can trust it.
Your system works every day, across every rep and every account, with an approval and a receipt each time.
See how we work ↓
Pick Acquire or Expand. Same price either way, billed in 30-day cycles, and there is no proposal document to negotiate.
Something real runs against your calls in week one.
An agency spends the first weeks on discovery and a hire spends them on ramp. Here is the same period with us, hour by hour, including what your team has to do.
- One call to pick the leak that costs most
- Read-only access to the CRM, tickets, inbox and Slack
- The request board opens, you can queue anything
Your side About an hour, then nothing until Friday.
- We take real calls from last week and map what was promised
- Workflow one is built inside your own tools, not ours
- Every customer-facing action is drafted, never sent
Your side Nothing. We work from what already happened.
- Workflow one runs against real calls
- Each drafted action waits in the review console for a yes
- Every write lands with a receipt that can be reversed
Your side Approve or reject. About 90 seconds a call.
- What you rejected tunes the next run
- Handoff packs, renewal flags and CRM hygiene follow
- A weekly run log shows what shipped, where, and who approved it
Your side Queue the next request. One ships at a time.
The first workflow is engineered free, and it is yours whether or not you continue.
One price. Two missions.
Acquire before the customer signs. Expand after. The subscription never changes.
Acquire.
Engineer predictable pipeline.
Everything required before a customer signs.
- Pipeline growth
- Outbound
- Inbound
- Demand generation
- Lead qualification
- Sales automation
- GTM experimentation
Expand.
Engineer predictable recurring revenue.
Everything required after a customer signs.
- Customer onboarding
- Customer Success
- Renewals
- Expansion
- Product adoption
- Support automation
- Retention
Cheaper than a hire. Faster than an agency.
One flat fee, less than half a RevOps hire, and teams typically claw back 40+ hours a month.
SaaS prices seats. We price the work.
MindlyftHire cost: a senior GTM engineer at $132,000 to $241,000 total compensation, per month. Agency terms vary by firm.
The whole GTM surface.
Every task below ships through approval, with a receipt. Click one to put it on the board.
Before you ask.
What does Mindlyft actually do?
Mindlyft is GTM engineering on subscription for B2B tech companies. We engineer the work between your tools and run it for you: post-call execution, CRM hygiene, sales-to-CS handoffs, follow-ups and outbound, renewal risk and onboarding. Every one of them runs inside the stack you already pay for, and every customer-facing write waits for a named person to approve it. What we engineer becomes your software; we call it ASTRA.
Who is this a fit for, and who is it not?
Acquire fits B2B tech teams with a working sales motion and more pipeline work than people to do it. Expand fits teams with paying customers where handoffs, onboarding and renewals leak revenue. The sweet spot is funded companies of roughly 20 to 300 people. If your CRM has no data yet, or you need a strategy deck rather than working systems, we are not the right call, and we will say so on the first call rather than take the subscription.
Why not buy another tool, hire a GTM engineer, or use an agency?
A tool gives you a login and a to-do list; someone still has to build and run the workflow. A senior GTM engineer costs $132,000 to $241,000 a year, takes months to hire and a quarter to ramp, and past roughly $5M ARR with year-round systems work, you should hire one. A traditional agency sells hours against a scope and hands you a deck. We ship working systems in your accounts from week one, with a receipt on every write, and you can stop the month the backlog runs out.
What does it cost, and how flexible is it?
One flat $5,995 a month per membership, Acquire or Expand. Billing runs in 30-day cycles with no minimum term and no proposal to negotiate. Pause and your unused days roll forward; cancel and everything we built keeps running, because it lives in your accounts. The first workflow is engineered free, before you pay anything, and you keep it either way.
How do we start, and what does a normal week look like?
Request a call or book 15 minutes. On the call we pick one workflow that keeps breaking and scope it; we then engineer it inside your stack, free. If you subscribe, you get a shared request board on day one. We work the top request until it ships, then take the next, one at a time, shipping every week. You approve anything customer-facing before it goes out, and every change is logged and reversible.
What counts as a request?
Anything one engineer can ship inside your GTM stack in roughly a week. The most common one: every call turns into finished work. CRM updated, tickets filed, follow-ups sent, and you approve. Other examples: deduplicating a CRM that has three records for the same account, syncing a 250,000-row lead spreadsheet into a live backend, flagging renewal risk from ticket volume.
What is out of scope?
Cold-email deliverability and list scraping. Anything that needs access we would not give ourselves. And strategy decks: you get working software in your own accounts, not a document about it.
Do you write custom code?
Yes. Code, APIs, and the automation platforms you already pay for, depending on which is the shortest honest path to the thing working.
What happens to the work if I cancel?
It keeps running. Everything is built inside your accounts: your CRM, your automation tools, your repos. You are renting engineering capacity, not custody of your own stack.
Your first workflow, engineered free.
Describe it in one sentence. We engineer it into your stack.